1952 Chevrolet Advertising
Great compilation of stock Chevrolet advertising materials for 1952
Producer Handy (Jam) OrganizationSponsor Chevrolet Division, General Motors CorporationAudio/Visual sound, color
18:02:30:30:26 Various illustrations of Chevrolet advertisements: “Chevrolet for economical transportation - the only complete low-priced car”; “for economical transportation Chevrolet Quality at Low Cost”; “for economical transportation Chevrolet The Smoothest Chevrolet in History”
18:03:01:25 Zoom out from CU on newspaper headlines and clippings: “Ben Berlin Chevrolet”; “Robot Stops Cars in Test”. VS magazines Life and Post opened to pictures of Chevrolet sponsored soapbox derby race in magazines CU hand with razor cutting out picture.
18:03:36:01 CU sequence of various takes on the Chevrolet logo on different signs and in different advertisements. Eleven examples of Chevrolet logos.
18:04:11:14 Large orange 1950s M.A.T. (Middle Atlantic Transportation Co., Inc) makes right hand turn toward camera.
18:04:19:08 VS Chevrolet full page paper advertisements stacked one on top of the other.
18:05:19:27 CU cartoon of traffic light changing from red to green signals.
18:06:29:15 CU POV shot focused on 1950 style metal microphone with blurry paper held in hand behind it.
September 23, 2013
A car is born
Just a fair film featuring advertising techniques Chevrolet used for their 1952 line. Mostly print ads are shown, and they're done just rather blandly I found. There's other showcases of Chevy advertising elsewhere on this site that is so much better.